Name brands vs. store brands

Many people clip coupons to reduce their shopping costs. Consumer Reports October 2010 issue compares the prices of brand name products with store brands of the same item.   To find the best deal, compare the reduced price with the price of a store's own brand.  Many times the contents are identical because of a contract price.  If the store brand is less expensive, buy one container to try it out.  If there's no real difference, save the pennies.  If the brand name product is really essential, then buy it.  Give the store brands a try as you may save more than you thought.